The 6 CRUCIAL Keys to Blockbuster Success with Your CDs Wholesale Nike NFL Jerseys , Teleseminars and Downloadable Audio Programs
It would be sooooo nice if we could make our audio products materialize & sell like crazy simply by thinking about them. And once I've figured out a way to make that happen, you all will be the first to know!
But until that day, the best way to safeguard the success of your CDs, teleseminars and downloadable audio programs is taking time BEFORE you record your first word to ensure your products will be as profitable as you can possibly make them.
Here are six simple steps to maximize the chances of creating a runaway success!
1. The Tiered Marketing Approach:
Tiered Marketing means you develop products at different price points so everyone Wholesale NFL Jerseys , no matter what their budget, can buy something you've produced. Customers might not have alot of money now. But your lower priced products can develop the trust necessary for when they do. Tiered Marketing helps you to create product for your big ticket purchasers, AND develop relationships with those who WILL BECOME big ticket purchasers. Your products should not only bring in revenue, but nurture long-term client relationships. Remember: customers may buy only once. But your raving fans will buy again Wholesale Jerseys From China , and again, and . . .
2. Never Forget The Lifetime Value of Your Clients
Taking a good look at what your best customers will spend with you over a lifetime can be an eye opener. Even entrepreneurs with modest fees and affordable products are looking at a potential lifetime value well into five figures when looking at their best customers.
Because your best customers will not only buy everything you produce (because they're getting so much value!), but will refer others who will do the same.
That's why its so important to create powerful products that deliver results, and insure a maximum number of these ideal Wholesale Jerseys China , lifetime clients.
Looking at what you WANT each of your clientscustomers to spend over the life of your relationship is crucial to developing products that fill that need. And reverse engineering your products -- starting with what you want your products to achieve and creating products to meet those goals -- can lead to incredible ideas and create many unexpected opportunities.
Helpful hint: When figuring this lifetime value, work with a 'realistic' figure, AND a 'shoot the moon' figure. The 'down-to-earth' figure will spur you on because, chances are Wholesale Jerseys , it will be higher than you expect. And the 'shoot-the-moon' figure will encourage you to stretch and create the kinds of products you normally wouldn't attempt.
3. Set Clear, Specific Revenue Goals for Each Product
Ask not what you can do for your audio products -- Ask what your audio products can do for you! Looking closely at the goals you have for each product can profoundly influence the form and content of the product itself. It may be more clients. It may be encouraging meeting planners to book you for speaking engagements. It may be passive revenue.
By looking at the end result that makes the audio worth producing, we can then ask:
What is necessary in order to create that result? (Increase my mailing list? Develop a joint venture with a powerful partner?) What steps will you need to take to make that happen? Is there a specific format for the product (teleseminar, CD Cheap Nike NFL Jerseys , downloadable MP3) that will make achieving that result easier? What topics will the product need to cover and what questions will it need to answer to create enough value to achieve your results?
By looking at these crucial questions, we can create a powerful buzz, almost a gravitational force around our product that will compel customers to buy. However, this won't magically "just happen". But you can maximize the chances it will happen by asking these powerful questions before you begin.
4. Look at How Revenue Will Change Over Time for Each Product
Will your products still be selling in one year? In two years? In five years? Realizing that your products can still be selling TEN YEARS down the road can significantly influence their form and content. It can help you decide on which products to create. It can help you create a powerful mix of products Cheap NFL Jerseys Online , some that are highly topical, and others that are timeless.
When you look at your products in this way, you can develop products that leverage the best of both worlds: Red-hot products tied to current trends or technology, and 'evergreen' products based on principles that offer value now and years into the future.
5. Set Priorities -- Decide Which Product to Produce First
If you're like me Cheap NFL Jerseys Wholesale , you have no shortage of ideas for what to produce. In fact, many entrepreneurs suffer from 'idea addiction': they get a rush from the excitement of generating ideas, but have a problem taking it further.
The problem is a lack of priorities. Once you've come up with a lot of ideas, you then need to decide which of those ideas will best help fulfill your goals Cheap NFL Jerseys China , for your business and your life.
The hardest step for most beginning product creators is deciding on what to create FIRST. They know what their mega-empire will look like in 5 years. But that dream is where it ends.
So make a choice. Select the product you want to create NEXT, and then commit to completing it, regardless of all the appealing ideas that will arise to try and steal your time and attention.