UFC has been sold for $4 billion in a deal announced Monday.Talent agency WME-IMG revealed that it is partnering with its owner Silver Lake Partners, Kohlberg Kravis Roberts and MSD Capital, the investment firm of Michael Dell, to take over the mixed martial arts company.Weve been fortunate over the years to represent UFC and a number of its remarkable athletes, WME-IMG co-CEOs Ari Emanuel and Patrick Whitesell said in a statement. Its been exciting to watch the organizations incredible growth over the last decade under the leadership of the Fertitta brothers, Dana White and their dedicated team. Were now committed to pursuing new opportunities for UFC and its talented athletes to ensure the sports continued growth and success on a global scale.At $4 billion, it stands to be the most expensive transaction for an organization in sports history.Reached Sunday night by ESPN, UFC president Dana White, who had adamantly denied the organization was for sale for the past two months after ESPN had reported that it was on the auction block, said the sale was bittersweet.He said fans should not be concerned about the change in ownership.Exact opposite, White said. Sport is going to the next level.The sale is remarkable considering that brothers Lorenzo and Frank Fertitta bought the organization in 2000 for $2 million.The price paid for UFC is roughly seven times its gross revenue, as chairman Lorenzo Fertitta told CNN that the organization took in about $600 million in 2015.Were confident that the new ownership team of WME-IMG, with whom weve built a strong relationship over the last several years, is committed to accelerating UFCs global growth, Fertitta said in a statement. Most importantly, our new owners share the same vision and passion for this organization and its athletes.Fertitta will step down as part of the deal, although the brothers will retain a minority interest. White, who owned 9 percent of UFC, will stay on and be given a stake in the new business.The Abu Dhabi government still owns 10 percent of UFC as well.White should help smooth the transition in a volatile sport. Last year saw the rise of Conor McGregor and Ronda Rousey, while this year saw them fall.UFC 200 over the weekend exemplified the sports volatility: After McGregor was pulled from the card, Daniel Cormier-Jon Jones was scheduled for the main event, but Jones tested positive for a banned substance and Anderson Silva signed on at the last minute. Much of the buzz the event generated could be attributed to Brock Lesnar, who was rented from WWE.Industry insiders told ESPN they believe?Rousey will remain a WME-IMG client because her fight contracts were never negotiated by the agency, which has been responsible for negotiating her business outside the Octagon.UFC makes most of its money from pay-per-view broadcasts, but the organization also has a cable deal with Fox that expires at the end of 2018. The new deal is expected to be worth at least $200 million a year if UFC continues on an upward trajectory.The Associated Press contributed to this report. Cheap Air Max From China . 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LONDON -- Handed the captaincy of England and Manchester United, Wayne Rooney curbed his once wild behavior that landed him in trouble.But at 31, and as a father-of-three, Rooneys conduct is under scrutiny again.Once again, he has been forced to issue an apology just as he is struggling to hold a place in United and England starting lineups.The statement of contrition to the England management and fans came after Rooney dropped into a wedding taking place at the England team hotel on Saturday night. Pictures of the bleary-eyed striker were published with guests.Rooney, who played in Fridays World Cup qualifying win over Scotland, was off duty at the time but the behavior of Englands all-time top scorer is still troubling the team management.Rooney acknowledged the Football Associations concerns.Naturally Wayne is sorry that pictures taken with fans have been published today, Rooneys management team said in response to a front-page story in The Sun newspaper. Although it was a day off for the whole squad and staff, he fully recognizes that the images are inappropriate for someone in his position.Earlier today Wayne spoke privately to both (interim manager) Gareth Southgate and (technical director) Dan Ashworth to unreservedly apologize. He would like to further extend that apology to any young fans who have seen these pictures.When asked about the pictures after Tuesdays draw with Spain, Southgate insisted Rooneys absence from the friendly was due to an injury sustained in Fridays win over Scotland rather than being the result of The Suns story.ddddddddddddBut the FA said on Wednesday: All England personnel have a responsibility to behave appropriately at all times. We will be reviewing our policy around free time whilst on international duty.Rooney has endured a checkered career. Once the golden boy of English soccer who burst onto the international scene with four goals at Euro 2004, Rooneys impact has been on the wane as age has slowed him.Rooney has also struggled to shake off his bad-boy image.Rooneys stock fell so low that an English town burned a 30-foot effigy of him in 2010 after he was accused of cheating on his wife with a prostitute and publicly threatened to quit United. In the same year, then-England manager Fabio Capello warned Rooney about his off-field conduct after he was pictured urinating and smoking in the street at the end of a night out.His temper has caused problems on the field. He was sent off for stamping on a Portugal player at the 2010 World Cup and vented to pitch-side cameras at the 2010 World Cup and while playing for United in 2011 which earned him a two-match ban.---Rob Harris is at www.twitter.com/RobHarris and www.facebook.com/RobHarrisReports ' ' '