Including testimonials on your web site and in your marketing material is a great way to establish trust with your potential customers and boost your credibility.
Giving a testimonial to someone else is also a good way of building your business, and getting visitors to your site.
When a potential buyer is considering whether or not to buy from you, testimonials may reassure her. Use testimonials on the back of your business card, in your brochures, web site, letters, e-mail, and so on.
Include the name of the person providing the testimonial Asics Gel Lyte 3 Fresh Pack Sneakers Blanche Soldes , otherwise people might think you just made it up. Also, print the provider's full name, company name, and city, stateprovince, country, etc.
Provide links to their web sites and if you can get a picture of them, even better.
Testimonials like the one below will do very little to add credibility or believability to your business ...
"Thanks to your help in getting clear on my goals Asics Gel Lyte 5 Noir Tan Soldes , I am moving forward much quicker than I was before we started working together. - J.S., New Zealand"
Not only is the testimonial void of any significant content, it's very difficult to accept the provider as being real. There's no way for us to confirm he or she even exists.
Here's a testimonial I received a week after promoting a new book. Notice how it is detailed and provides full info on the provider so you can verify that yes, she is a real live person and a trustworthy source. (Personalization has been removed for the purposes of this article.)
"I've been a subscriber to your ezine for over a year and love the information and ideas you provide.
I wanted to thank you for sharing special products and offers and to let you know that as a result of a promotion you sent out, I won an 8-month coaching certification program valued at $6,000! - What an incredible gift!
I'm already a Professional Certified Coach and run a full-time business from home, and I'm the first to acknowledge there's so much in the world of coaching to learn. I am thrilled at this opportunity and thank you for creating it for me!
I posted the complete testimonial on the newsletter sign up page of my web site. Do you see how this will add credibility to the benefits this ezine provides? Nike Shoes Free Shipping[/url] cheap air jordans authentic